OUR STORY

This was not what I expected when I agreed to meet my father and his friend Björn at a pub, Tullen, in the district of Majorna, Gothenburg Sweden.
I sat down opposite my father…....... he looked me in the eye and said:
- I am going to Hong Kong tomorrow to visit the biggest watch fare in the world. According to my way of thinking the market lacks a watch with the things I think are important. I am going to meet people and establish some contacts for making it possible to produce such a watch.
My father continued:
When Björn and I sailed back and forth across the Atlantic in our eight meter boat “Shoebox” back in the 1980s, we each had a watch with us. Both of these watches stopped working. When I arrived back home in Sweden I bought a new one. This new watch also stopped working during a trip to the mountains. It was time to design a watch that can withstand Scandinavian conditions. It must be of very good quality, look good and be stylish and affordable. A watch that suits Björn.
And then Björn said:
Nothing too fussy. Two things are important. It has to look good and it must be of high quality. That’s all.
After a couple of years of developing the idea, the result is now a Classic watch of high quality in each and every way. One of the watches in our series, “Coastline”, has been given the name Björn.
Emilia Rentorp
Rentorp Scandinavia